Privacy Policy

1. Controller Information

BLED TOURS d.o.o.
Spodnje Gorje 52
Spodnje Gorje
4247 Zgornje Gorje
Slovenia

Phone: +386 31 321 100
Email: info@bledtours.si
Website: www.bledtours.si

2. General Information on the Processing of Personal Data

BLED TOURS d.o.o. processes personal data of website users and service customers for the following purposes:

• communication with users,
• preparation of offers and replies to inquiries,
• receiving and processing reservations,
• organizing and carrying out taxi services, transfers, and other transport services,
• confirming reservations and coordinating service details,
• sending operational notifications related to the booked service,
• issuing invoices and fulfilling legal obligations,
• ensuring safe, efficient, and high-quality business operations,
• website traffic analytics,
• improving user experience,
• lawful digital advertising and measuring the effectiveness of advertising campaigns where permitted and properly regulated.

We process personal data only to the extent necessary for a specific purpose and only where an appropriate legal basis exists.

3. What Personal Data We May Collect

a) Data submitted through inquiries or reservations

• first and last name,
• phone number,
• email address,
• pick-up address,
• destination address,
• date and time of transport,
• number of passengers,
• luggage details or special requirements,
• flight or arrival information where necessary for a transfer,
• any other information voluntarily provided by the user.

b) Data collected through the online booking system

If a user submits a reservation through the online booking system, we may also process:

• data entered into the booking form,
• selected route, date, time, and type of service,
• reservation status,
• communication data related to the reservation,
• technical data relating to the booking submission where necessary for proving the order, preventing misuse, or ensuring the technical operation of the system.

c) Data collected when visiting the website

When visiting the website, certain technical data may be collected automatically, such as:

• IP address,
• date and time of access,
• browser and device type,
• pages visited,
• referring website address,
• basic usage data,
• other technical data required for security, statistics, and proper website operation.

4. Purpose of Data Processing

We process your personal data for the following purposes:

• responding to inquiries or messages,
• preparing offers or reservations,
• carrying out taxi services, transfers, or other transport services,
• coordinating service time, route, and specific transport details,
• informing you about reservation confirmation, changes, or vehicle arrival,
• sending WhatsApp notifications where necessary for the performance of the booked service,
• issuing invoices, maintaining business records, and fulfilling tax obligations,
• analyzing website usage and improving user experience,
• measuring website traffic, reach, and performance,
• carrying out or optimizing digital advertising, remarketing, and conversion tracking where permitted and based on an appropriate legal basis.

5. Legal Bases for Processing

We process personal data on the following legal bases:

• performance of a contract or steps prior to entering into a contract, when a user sends an inquiry or makes a reservation,
• legal obligations, where certain data must be retained or processed under applicable law,
• legitimate interests, where necessary for website security, fraud prevention, protection of business operations, or complaint handling,
• consent, where required for the use of certain analytical or marketing cookies or other processing activities requiring prior permission.

6. Cookies

The website may use cookies for:

• essential website operation,
• storing user preferences,
• website traffic analytics,
• improving user experience,
• measuring advertising performance,
• remarketing and displaying more relevant advertisements where permitted.

Types of cookies that may be used

Essential cookies

These cookies are necessary for the basic functioning of the website, navigation, security, and the proper operation of forms or the booking system.

Analytical cookies

We may use tools such as Google Analytics to analyze website traffic and improve content.

Marketing cookies

We may use Meta Pixel or similar marketing tools to measure ad performance, conversions, or remarketing activities.

Functional cookies

These cookies improve user experience, for example by remembering selected settings or cookie consent preferences.

7. Online Booking System

If the website allows reservations through an online booking system, the personal data entered into the booking form is used exclusively for:

• processing the reservation,
• confirming the booking,
• organizing and carrying out the transport service,
• communicating with the user regarding the service,
• sending operational notifications,
• maintaining booking records,
• preventing abuse and ensuring secure system operation.

The user is responsible for providing accurate and complete information. Incorrect or incomplete information may affect the proper and timely performance of the service.

8. WhatsApp Notifications

In connection with the performance of the booked transport service, we may send the user a WhatsApp notification where necessary for service execution, for example:

• confirmation of certain operational details,
• notification of vehicle arrival,
• coordination regarding pick-up,
• other short operational notifications related to the booked service.

WhatsApp notifications are used exclusively for the purpose of performing or supporting the booked service and not for unrelated general marketing, unless a separate and appropriate consent has been obtained.

9. Data Retention

We retain personal data only for as long as necessary to achieve the purpose for which it was collected, or for as long as required by applicable law.

In general:

• inquiry and communication data is retained for as long as necessary to handle the inquiry and related business communication,
• data related to reservations, orders, and completed services is retained for as long as necessary to perform the service, resolve complaints, and protect against potential legal claims,
• invoice data and supporting documentation are retained for the periods required by applicable law,
• data processed on the basis of consent is retained until consent is withdrawn or until the purpose of processing expires.

10. Access to Personal Data

Your personal data may be accessed only by authorized persons within BLED TOURS d.o.o. and by contractual data processors where this is necessary for service provision or business operations.

This may include:

• accounting service providers,
• hosting, email, or technical support providers,
• booking system providers,
• analytics and advertising tool providers,
• software and IT service providers,
• communication tool providers where such tools are used for operational customer notifications.

We do not sell personal data and do not disclose it to unrelated third parties without an appropriate legal basis.

11. Transfers to Third Countries

We aim to ensure that personal data is processed within the European Economic Area. However, when using certain analytical, advertising, or communication services of third-party providers, data may exceptionally be transferred to or processed outside the EU or EEA. In such cases, we will ensure that the transfer takes place only with appropriate safeguards and in accordance with applicable law.

12. Your Rights

In relation to your personal data, you have the right to:

• access your personal data,
• rectify inaccurate or incomplete data,
• request erasure where legal conditions are met,
• restrict processing,
• object to processing,
• data portability where applicable,
• withdraw consent where processing is based on consent.

You may send your request to info@bledtours.si.

13. Right to Lodge a Complaint

If you believe that your personal data is being processed in violation of applicable law, you have the right to lodge a complaint with the competent supervisory authority in Slovenia, namely the Information Commissioner of the Republic of Slovenia.

14. Contact